TNW2020 Session: New Frontiers of Augmented Reality for the Retail Enterprise

To show that augmented reality can be an effective and accessible strategy for retail brands, Contentstack partnered with Valtech to build a functional retail AR prototype in just 4 weeks. In this recorded session from TNW2020, we’ll show you how we did it.

Contentstack’s Head of Product Marketing Sonja Kotrotsos discusses how AR helps turn isolated digital experiences into a part of the holistic customer journey. Valtech Senior Engineer Jason Alderman explains the planning and development process, along with lessons learned.

Watch the session recording to learn:

• The pros and cons of augmented and virtual reality for customers
• How we planned the multiphase AR customer experience
• How augmented reality drives retail revenue