Workshop for Marketing Leaders – Kick-Start Content Personalization

Designed to help marketing teams execute and get results fast, this series of real client exercises will be led by experts from personalization engine Uniform and digital consultancy EPAM. You’ll learn how to set up a tactical personalization team with the skill sets you need, how to manage with minimal bandwidth (from an organizational, content, and technology perspective), how to determine what your first personalization project should look like, and how to get executive buy-in.

In this workshop, we’ll cover:

• Resources assessment: What you need to get started
• Site analysis: Which content to personalize and why?
• Stakeholder alignment: How to set & communicate the right goals?