Headless CMS Paves the Way for Personalized Customer Journeys and DXP

The future of CMS and digital content management is omnichannel and spans web, mobile, and IoT. Audiences now consume content on smart watches, jumbotrons, kiosks, via chatbots, digital personal assistants, and AR/VR. Creating successful and coherent digital experiences and personalized customer journeys across all of these channels requires a new technology stack. Gartner has stated that application leaders must look beyond traditional frameworks to digital experience platforms as the foundation of their digital initiatives.

Gartner has stated that while enterprise portals remain in demand, the horizontal portal software market has grown stagnant. Application leaders must look beyond traditional portal frameworks to "headless" digital experience platforms as the foundation of their digital initiatives.

Read the Gartner research to learn why headless is the preferred solution for an integrated digital experience strategy, including these findings:

• Digital experiences go well beyond the web, with demand for mobility catalyzing investments and the Internet of Things (IoT), and conversational interfaces looming as the next opportunity.
• Portal initiatives abound among enterprises, but traditional portal products can hinder rather than support new digital business demands.
• Most organizations will benefit from a digital experience platform (DXP) approach, encompassing portal and a wide range of other capabilities as the foundation for building and managing digital experiences.

Gartner Elevate Your Horizontal Portal to a Digital Experience Platform, Jim Murphy, Gene Phifer, published 14 October 2016, refreshed 5 February 2018. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. or internationally, and is used herein with permission. All rights reserved.