Gartner: Drive Seamless Digital Customer Experiences with Composable UX

Disjointed customer experiences are a widespread marketing pain point. Delivering seamless digital user experiences across the touchpoints of the customer journey is tough, and a traditional channel mentality won’t get you there.

Download this report and incorporate it into your user experience analysis. You will learn why:

• Siloed UX approaches based on traditional channel mentality are preventing organizations from delivering a seamless digital customer user experience to internal and external audiences.
• Multiple silos hinder the continuous and fluid CX, while monolithic technologies undermine the consistency of experience.
• Better strategy around customer data management and customer journey intelligence is needed to make composable UX attainable.

Gartner, Drive Seamless Digital Customer Experiences With Composable UX, By Irina Guseva, Don Scheibenreif, Jason Wong, Gene Alvarez, John Field, Published 26 October 2021.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.