Gartner: Composable Commerce Must Be Adopted for the Future of Applications

Being prepared for the future of digital commerce means selecting digital commerce technologies that can adapt to a constantly changing landscape and cater to customers who expect a unified experience, from initial engagement to purchase to ongoing brand interactions. With so many different capabilities required for a lifetime of customer experiences, the limitations of monolithic platforms are clearer than ever. But it’s not necessarily enough to move to a more agile platform.

"Application leaders responsible for digital commerce should prepare for a 'composable' approach using packaged business capabilities to move toward future-proof digital commerce experiences. In this research, we review a shift in thinking from an inward-looking 'platform-centric' view to an outward-looking customer-experience-centric view."

We think this Gartner report is for you if you'd like to learn:

• Why now is the time to move from monolithic platforms to a composable commerce platform
• How your technical and business capabilities can be built on technology “stacks” and how this affects the customer journey
• How to create a roadmap to replace your digital commerce monolith with a stack of best-in-class tools

Gartner, Composable Commerce Must Be Adopted for the Future of Applications, Mike Lowndes, Sandy Shen, 18 June 2020 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.