MTR Delivers Millions of Rail Riders an Enhanced Omnichannel Experience

MTR operates a world-famous rail system, as well as shopping malls and station shops, in Hong Kong. With millions of daily riders and shoppers, MTR was in need of a CMS that could unify and enhance their users digital experience across many channels.

Since moving to the headless Contentstack CMS, MTR achieved:

• High-performing, scalable content delivery to millions of daily app users.
• Personalized, relevant content that is helping shift MTR mobile from a transit app to a lifestyle platform.
• Omnichannel content across mobile, website, kiosks, and more.

Download the case study to learn how MTR easily integrated and deployed Contentstack headless CMS to improve the customer experience.